No Picture

Company Trip to Scotland

November 8, 2016 W4WActivists 0

A Road-trip to Scotland for W4W

One thing our team members here at W4W have in common, other than our passion for the environment, is a committed work ethic.

holidayAs our work here is strictly on a volunteer basis, we are all responsible for earning our own keep and managing our own time. As a result, the hours we work are strange – fitting activist work around jobs and families.

As with most volunteer led groups, we have all decided to sacrifice the leisure time we have at our disposal to pursue our collective goal. A hard-working community of writers we do, from time to time, need to take a break.

I can’t remember the last holiday I took.

Since my move away, from the hustle and bustle of Birmingham to glorious Anglesey, I’ve felt like I’ve been living in a permanent state of vacation. After pouring thousands of hours into a stressful banking job in the city, I stepped down from my position to take a role as a simple cashier in our local branch in Wales.

Spending 16 hours a week pleasantly engaged in small talk and simple banking processes, I now subsist of my monthly pay and small portions of the ample savings that I accumulated during my time in the city. Due to my relaxed work schedule and my idyllic surroundings, I very rarely feel the need to take a break.


However, Ellen was very insistent that she take the entire team out on a road trip. Emphasising the importance of team building, inherent in taking a journey together, she maintains that changing one’s scenery is paramount to opening up new neural pathways that could lead to our next big breakthrough.

Although I can’t say I was particularly struck by any new revelations, in terms of introducing Wales to the concept of SCR and Biofuels, it was refreshing to take a long drive to the Highlands to remind ourselves of why work so tirelessly to protect and maintain our natural environment.


A leisurely 4-hour drive took us through the North of England and to the Crieff lodges, where we would be staying for the weekend.

A once dismal town that was now thriving on the dual commercial benefits of Scotland’s Whisky and Beef Export trade, Crieff is reliving a second wind in tourism – the streets were visibly filled with tourists. Just a quick walk out of town brings you to the glorious Highlands – a truly stunning visual landscape that almost gives our home range of Snowdonia a run for it’s money…almost.

Whilst hiking between the hills and the nearest pub, I was struck by the simple beauty of such a day and how the work we were doing was attempting to save future days just like it.

It can be easy for us to take our local scenery for granted, but taking a trip to a further land lends perspective to our lives.

We returned to Wales, tired yet satisfied that the work we are doing is for a worthy cause.


No Picture

Galvanising Youth Interest

October 13, 2016 W4WActivists 0

As the youngest member of the team here at Willow4Wales, it falls to me to inform our slightly older team members about how ‘young’ people engage with us.

It’s really quite the challenge, especially when you consider how little most adult people engage with our issue. For most, the environment, and how we deal with protecting it for the future, is not an emotional issue. It’s an ongoing problem that faces us daily, and something our writers have written on before.

classChildren in England and Wales are, on the whole, well versed in basic environmental practices. They know about the ice caps melting, they understand how to recycle and why it’s better than dumping in landfills – and what’s more they have a firm grasp on renewable energies. Although you may be hard-pressed to find a kid who’s passionate about the environment – you’d be surprised to discover how much of, what we deem to be, specialist knowledge is now second nature the children as young as 8.

Although Wales and England’s younger generations are well versed on the general theories and ideas of environmentalism, their specific knowledge, especially when considering alternative forms of energy such as Biomass Fuels.

It’s not something that us here at W4W hold personally. We are well aware that our cause is a niche one – that’s why we’re focusing on raising awareness for our issue with this website. My challenge now is to somehow re-market our cause into a package that will not only interest young people, but get them actively talking about growing willow coppice for the purpose of Biomass fuel.

Burning Willow, usually in the form of processed pellets, is not a go-to choice for most people when they consider renewable energies.

The concept for most people, especially children, is counter-intuitive.

burnerThe educated kids of today might well know that recycling is good and fossil fuels are bad, but if you ask them if they think burning trees are good for the environment – they’ll probably shake their heads. The notion of burning trees is simply incongruent with an environmentally friendly lifestyle.

Getting children to engage with detailed environmental issues is a challenge that can’t be answered by simply creating a questionnaire and sourcing answers from a few thousand kids. The answer, I believe, lies in our choice of medium.

In my home country of South Korea, we have adopted technological advances much more readily than other countries. We’ve got one of the highest broadband subscriber populations (along with one of the biggest ratios of population to broadband subs) in the world. More than half of our 50 million strong population regularly play video games, and competitive ‘e-sports‘ garner a similar level of recognition and reverence that your Premier League Football gets here in the UK.

Why is it that the people of South Korea have got behind video games and internet use so much more other developed countries, to the point where some commentators see video games as a fully developed medium?

pc-bangThe answer lies in the environment. High population concentrations, coupled with limited space, have lead South Koreans to spending a large majority of their leisure time in virtual spaces.

We can’t force information about your cause into school syllabuses and it would be difficult to impress the urgency of our issue into the minds of children who are no doubt dealing with, what they deem to be, more important issues.

It’s up to us to make our issue as relevant and as necessary as video games are to my country folk – there’s a long way to go yet!


No Picture

Why Wales Is Worth Investing In

October 10, 2016 W4WActivists 0

I’ve always believed in Wales as a country that could make money.

Having grown up in the heart of Wales, I understand the depth of it’s beauty that is hidden between it’s valleys and I know the potential it has to make money.

Even after spending my formative years growing up in Wales, I sometimes still forget how truly breathtaking this country can be. This is a country spanning over 20,000 square kilometres, encompassing mountain ranges, hills, valleys and bustling cities full of cultural innovators and business people. Taken as an example of devolution done right, Wales is a country that has only benefited from the increased amounts of political and financial independence that it has been given. However, if farmers are going to start investing in Biomass fuels, they need to be further encouraged with more signals of investment and growth.


It’s estimated that Wales makes around £4 billion a year from tourism alone. It’s been an incredibly popular destination for years now, but thanks to online sources, more and more families are choosing it as a viable summer holiday alternative to the traditional road trip to France or Spain. Dozens of campsites over eager campers plentiful options in terms of basic accommodation and, thanks to sites like Trip Advisor, small B&B and guesthouses can make a roaring trade in even the quietest of Welsh towns.


Finally, these underrated towns and villages are getting the recognition that they deserve and, what’s more, local Farmers and land owners are now starting to benefit from this. In order for Wales to break into the the renewable energy market, it’s imperative that we strike while the iron is hot and boost Wales’ economy beyond what we think is possible.

London makes nearly £9 billion a year from it’s tourism trade in an area that is 95% smaller. Understandably, the capital has access to certain funds and tourist draws that serve to eclipse Wales’, but there’s no reason why we can’t at least aim to compete with them. We need to re-brand Wales, marketing it as an exotic ‘other’ place that will surprise and amaze visitors.

If this sounds like a far-fetched or crazy goal, then think again. We’ve been innovating in the tourism trade for years, especially in our rural areas, bringing a multitude of tourists into the country to Visit North Wales.

Take Zipworld, a multi-faceted outdoor pursuits brand that sprawls across 3 separate venues and is inviting thousands of tourists every year into the heart of Snowdonia. The brainchild of local boy, Sean Taylor has pioneered investment in several giant zip lines as well as underground trampolining experience ‘Bounce Below’, a facility which has recently reopened after a multi-million pound redevelopment.


Look to the iconic mountain range of Snowdonia itself and you’ll see more evidence of Wales betting on itself. The recently finished Tourist Centre and Cafe at the top of Snowdon itself received wide-spread media attention upon it’s opening, and has modernised the dozens of paths leading up and around the mountain range. With a redeveloped train track and station at the top, visitors who don’t fancy the hike to the top can enjoy a smooth ride up instead, and can be treated to a panoramic view at the top – the one part of Wales that doesn’t need any regeneration at all.

Wales is a country that needs the support of the rest of its sister states so that it can thrive and build upon an already successful start to the 21st century.

In order for us to achieve our goals in relation to biomass fuel proliferation – we need to show the farmers, and investors, that this is a country building for the future.


Brexit Is Threatening Our SRC Industry

September 26, 2016 W4WActivists 0

On the 23rd June, the British political landscape changed irrevocably.

Although Brexit remains an intermittent presence throughout the British media – the important issues, that are yet to take effect, are slowly being buried by the endless tide of the rolling new service. Personally, I’m a little relieved. The long term implications for the future of Short Rotation Coppice methods may be uncertain, but at least the country has been released from the grip of endless reiteration of tired political issues.

brexitThis isn’t the place for political discussion of immigration, council funding or security issues – however, those who are familiar with my writing will know that I never shy away from the big issues at hand.

The In/Out EU Referendum has already gone down as one of the biggest constitutional moments in the United Kingdom’s history.

Not only will it completely alter the shape, face and destiny of our children’s futures – but it will change the way we perceive our planet and our responsibility to protect it.

Although the UK may well still be hanging around the peripherals of the EU for the next 5-10 years, a decision has been made and Britons are already accepting the division from mainland Europe – mentally isolating themselves from their former neighbours.

For many, 52% of the population, we must assume that this was the desire outcome. However, for the 48% of the voting populace of 30 million, this slow separation will be a painfully protracted process.

School syllabuses have already been adjusted to reflect the UK’s changing relationship with Europe, which will lead generations of young Britons to consider themselves exclusively British.

british-kidsThere may be many parents reading this, nodding with righteous pride. I can already hear them saying:

“Fantastic, finally we’ll have a generation of kids growing up who will take pride in their British nationality and do right by their elders.”

I’m not here to patronise or condescend to those God-fearing Brits who prize Nationalistic pride above all else, but I’m afraid you might be right.

Generations of children who only identify themselves as British will lead to a greater sense of Nationalism. So much, in fact, that many of them will cease to find any common ground with the rest of the world.

britian-loveWe’re a relatively small island community. Our Welfare system is relatively stable. Rising sea-levels aren’t affecting us. So why should we care about those foreign strangers in Europe yammering away about Climate Change?

Even though they’re just a stone’s throw away, we’re not affiliated with them anymore. It follows then that, if we’re not fussed about the opinions or problems of those Europeans, then the British people of tomorrow are going to care even less about the well-being of the rest of the planet.

Isolation from the European Union, just as in social situations, can only lead to a fostering of parochial attitudes to the Political, Social and Environmental issues that are at play in the wider World.

Ignorance of these issues will only serve to degrade our relationships with other Countrys and, by implication, the environmental state of the World.


Why Willow?

September 22, 2016 W4WActivists 0

It’s a question we get asked all the time.

The Willow tree is a tree that is respected the world over for it’s stately grace, it’s hardy resilience to the elements and it’s stoic beauty. But why choose it for our campaign brand?

Firstly, from a PR point of view, it sounds pleasant on the ear. The gentle, soft sound of the alliteration of the two ‘Ws’ and the sibilance that links Willows with Wales is pleasant to hear. These factors help maintain our image as a Social Action Discussion Group. We’re not here to angrily protest in the streets, or forcefully thrust flyers into your hands as you walk by on the streets.

Our purpose here as activists, is to raise awareness for the use of Biomass Fuels as an alternative fuel source.

willow-treeBy bringing it to the attention of local Welsh farmers, we can help to transform the landscape here and also bring benefits to the farmers (and local people) that commit to change.

The Willow tree is often taken for granted. It’s reputation as ‘Old Man Willow‘ tars it with the same brush as the stately Oak tree. Laymen assume that it is a slow growing tree and associate it with the stubborn old tees that block planning permission requests. The truth about them couldn’t be further from this assumption.

salicin-2d-skeletalThere’s a great deal of historical data suggesting that Ancient civilisations used the generous supplies of its sap to relieve simple ailments. Native Americans were found to chew the tough twigs and bark, that the tree gives in abundance, in order to soothe headaches and fever.

After research in the the early 19th Century, scientists discovered that they could extract up to 30g of a substance they named salicin from 1.5kg of bark taken from a willow tree. 60 years or so later, at the dawn of the 20th Century, Felix Hoffman (working on behalf of the pharmaceutical company Bayer) developed the sap into a drug called Aspirin.

Today, Aspirin is one of the most highly produced drugs in the World, but salicin found in the sap is still used to create capsules and tea in order to combat anything from tendonitis to simple back pain.

Heritage WillowMalleable yet strong, it’s branches can be woven tightly to create baskets, sofas and rustic decoration. Amongst all these properties, the Willow’s greatest asset is it’s extremely high in-energy out ratio. Much like it’s generous sap supply, the burning of mature Willow trees has been proven to produce a great deal more energy than it takes to grow. Saplings, taken from just a few cuttings, can grow up to 3m tall in their first season alone.

This is why the Willow, along with it’s distant cousin the Poplar, has been selected for use in Energy Forestry Systems, by several Energy Commissions, as one of the best trees to use in the creation of biomass fuels.

A symbol of Mother Nature’s generous spirit, the Willow has helped mankind for centuries.

Given the chance, it could help us for many more.